The ACT website serves to promote the program and inform potential future art students about exhibitions, lectures, and inspiring artists. However, I have identified several issues with the ACT website, including text hierarchy, contrast inconsistencies, and poorly organized navigation, leading to user confusion. My goal is to redesign a website that prioritizes user-friendliness, functionality, and visual appeal, providing visitors with an intuitive and seamless browsing experience.

I’ve implemented a redesigned layout focused on enhancing user experience and giving the website a fresh look. This redesign aims to create a more intuitive information structure for visitors. I’ve chosen vibrant colors like green and black to grab attention effectively. Green, symbolizing growth, harmony, and balance, was a deliberate choice to evoke these qualities. Additionally, I’ve utilized the sans serif, bold typeface, known for its readability and neutral tone, making it suitable for a wide range of projects.